SOFT SAVING: REDEFINING THE RULES OF SAVING

Soft Saving: Redefining the Rules of Saving

Redefining the Purpose of SavingFor decades, traditional economic advice has actually leaned greatly on the concepts of frugality, delayed satisfaction, and aggressive saving. From eliminating early morning coffee to discarding vacations, the message has been loud and clear: conserve currently, enjoy later. Yet as societal worths shift and peop

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